Difference Coffee
A bespoke storefront for the world's rarest coffee.
The Problem
Luxury coffee at Michelin price points cannot look like a stock Shopify store. Difference needed a storefront as considered as its packaging (warm, editorial, serif) carrying a fast-moving catalogue of rare single-origin capsules, with a founder who iterates on design down to fine detail.
The Approach
I own the theme end to end: a custom Online Store 2.0 build assembled from bespoke sections (a photographic award-winning hero, a bestsellers carousel with tasting notes and competition medals, the "served worldwide" venue wall, and the founder's story) on a documented design-token system, with staging-first deploys so every change is verified before it touches the live store. I work directly with the founder through rapid design rounds, and shipped a full serif-editorial redesign at launch.