E-Commerce
Ongoing
Goodbye Inventory
Built for resellers who refuse to compromise.
Challenge
The Problem
Reseller commerce breaks the standard Shopify mold: buyers want any lot size with strict case-pack rules, while the business runs a high-velocity live-shopping motion across daily auctions and drops. Off-the-shelf Shopify can't enforce that logic or keep a fast-moving catalog reconciled with real stock.
Solution
The Approach
A hybrid stack: a custom Shopify storefront for the buying experience, backed by a bespoke Laravel cloud application that owns inventory reconciliation, catalog sync, and webhook-driven order flow. Case-pack and lot-size rules are enforced at the source, the live-auction layer stays consistent with the catalog, and subscription boxes plug into the same engine.
Results
130+
premium beauty brands carried
Live
daily auction commerce
Hybrid
Shopify + custom Laravel
Technologies
Shopify
Laravel
Laravel Cloud
Shopify GraphQL API
Webhooks
Tailwind CSS
Alpine.js
MySQL