Morningside Naturals
The technical muscle behind a clean wellness brand.
The Problem
A fast-growing wellness brand on Shopify needs more than a pretty front end. Search engines need clean structured data to surface the brand and its FAQs; the store needs to be accessible and accountable; and the theme has to be maintained and upgraded without putting the live, revenue-generating storefront at risk.
The Approach
I rebuilt the storefront's technical foundation: a complete structured-data layer (Organization, site search, breadcrumbs, and FAQ rich results that always match the page), corrected social metadata, accessibility landmarks and keyboard-operable components, and a performance cleanup. Every change was staged on a development theme first, and a major theme upgrade was validated against production before going live — zero downtime.