E-Commerce
2+ years
Moses NYC
Tailor-made Shopify theme for luxury jewelry & private watches.
Challenge
The Problem
Designing a premium digital storefront that conveys the exclusivity of high-end watches and handcrafted jewelry while driving conversions.
Solution
The Approach
Built a custom dark-aesthetic Shopify theme from scratch with dedicated sections for watches, engagement rings, and jewelry essentials, integrated with the existing Laravel API backend.
Results
+35%
conversion rate
+45%
higher average order value
60%
reduction in inventory discrepancies
2.5x
faster order fulfillment
Technologies
Shopify
Custom Liquid Theme
Laravel API
JavaScript
CSS
What the client says
"wilco.web transformed how we sell jewelry online. The custom product pages showcase our pieces beautifully, and the inventory system has eliminated the overselling headaches we used to deal with daily."
Operations Director | Moses NYC