EYAL GANTZ

I build entire digital products end to end: custom web applications, online stores, AI automation, and the cloud infrastructure that runs them. One person covers the full stack that usually takes a team. In practice that means I design the product, write the code (Laravel, Livewire, Vue, Shopify), set up the infrastructure (AWS or Laravel Cloud), wire in AI where it earns its place, and keep everything running after launch. Clients bring me an idea, a struggling codebase, or a store that needs to grow, and I take it from there. Over 22 years I have shipped more than 100 products this way, from marketing sites to multi-tenant platforms that process real revenue. The point of the model is accountability: there is no handoff between designer, developer, and DevOps, because they are the same person. You talk directly to the person who writes the code.

Project pricing depends on scope, and I quote it as a fixed number, not an hourly meter. As a working range: simple marketing sites start around $10K, custom web applications usually land between $25K and $50K, and larger platform builds run $50K to $100K and up. Fractional CTO engagements are monthly retainers scoped to what your business actually needs, at a fraction of the cost of a full-time hire. Every engagement starts with a discovery call where we scope the work; you get a written proposal with a fixed price and a realistic timeline before anything begins. No surprise invoices and no change-order games: if the scope genuinely changes, we re-scope it together in writing. The fixed-price model keeps the incentive where it belongs, on shipping a working product, not on stretching the hours until the budget runs out.

Most projects run 4 to 12 weeks from kickoff to production. A focused MVP can ship in 3 to 4 weeks, an e-commerce build with catalog work and integrations typically takes 6 to 10, and a larger platform with multiple systems involved can run a quarter or more. Two things keep my timelines honest. First, I work in focused sprints with something reviewable at the end of every week, so you see real progress instead of status reports. Second, there is no coordination overhead: no agency queue, no handoffs between departments, no waiting on another team's sprint to end. The estimate I give you up front is one I have hit many times before, and if anything threatens it (a third-party API, a scope change, a surprise mid-build discovery), you hear about it the day I find out, not at the deadline.

Yes. For several clients I own the whole technology stack on an ongoing retainer: architecture, infrastructure, vendor decisions, security, and the roadmap, the way a technical partner would. The model fits businesses that need senior technical ownership but cannot justify, or simply do not want, a full-time executive hire at $250K+ a year. In practice a fractional engagement looks like this: I audit what you have, fix what is fragile, set a roadmap tied to actual business goals, and then run the technical side month to month, shipping improvements myself rather than just advising from a slide deck. Because I still write code every day, the strategy stays grounded in what is actually buildable. Current fractional clients range from e-commerce brands to service businesses across the US and Israel. If you already have developers, I lead them; if you do not, I build it myself.

One senior builder, zero handoffs. An agency sells you a team: an account manager who relays messages, a project manager who schedules them, and a rotating cast of developers you never meet. Every layer adds cost, delay, and translation loss. With me, the person on the discovery call is the same person who designs the product, writes the code, configures the infrastructure, and picks up the phone when something breaks. That is not a scale limitation; it is the product. Twenty-two years in, I move faster alone than most five-person teams because nothing waits in a queue and nothing gets explained twice. The trade-off is honest: I keep a limited number of engagements at once, and I say no when the fit is wrong. If your project genuinely needs a fifty-person organization, I will tell you that on day one and point you to one.

My core stack is Laravel on the backend with Livewire or Vue on the frontend, Tailwind for UI, Shopify (including Shopify Plus) for commerce, and AWS or Laravel Cloud for infrastructure, with Postgres, MySQL, and Redis underneath. For AI work I build with Claude and OpenAI: agents, retrieval pipelines, and workflow automation with tools like n8n where they fit. I choose boring, durable technology on purpose. A stack like this has a decade-plus track record, a deep hiring pool, and predictable operating costs, which matters more to a business than whatever framework is trending this quarter. That said, I have shipped React, Three.js, WordPress rescues, and plenty of legacy systems; the tool follows the problem, not the other way around. If you ever inherit my code, any competent Laravel developer can pick it up without a decoder ring.

I am based in New York City and work remote-first with clients across the United States and Israel, in both English and Hebrew. Most engagements run entirely remote: async updates, short focused calls, and demos of working software instead of slide decks. Time zones are rarely a problem; I have run projects with US teams by day and Israeli teams by evening for years. For clients in the New York area I am happy to meet in person for kickoffs, architecture workshops, or a working session when a whiteboard genuinely beats a screen share. The bilingual part is more useful than it sounds: I have built and shipped fully bilingual English-Hebrew products, right-to-left layouts included, and can work directly with Israeli vendors, teams, and stakeholders without anything getting lost in translation on either side of the ocean.

Yes, and I have the receipts: I was a founding-team engineer on Spot, which NetApp acquired for $450M, and I have taken other startups from napkin sketch to production. Startup work has its own physics: the budget is finite, the direction changes, and speed matters more than polish in the right places. So I build MVPs that are deliberately small but structurally sound, meaning the version that finds product-market fit does not have to be thrown away and rebuilt. For very early founders I also do short advisory engagements: pressure-testing the technical plan, sizing the build, and helping you avoid the expensive mistake of building the wrong thing well. If you are pre-funding, say so up front; I would rather point you at a scrappier path today and work together when the timing is actually right.

You do. Everything I build lives in accounts you own: your GitHub repository, your AWS or Laravel Cloud account, your Shopify store, your domain registrar. I work inside them rather than holding anything in mine, so when an engagement ends there is no hostage negotiation, because you were holding the keys the whole time. The code itself is written to be inherited: conventional Laravel, tests, and documentation, so any competent developer can take over without me in the room. There is no lock-in by obscurity either: no proprietary framework, no undocumented magic, no tooling only I can run. Clients stay for years because the work keeps earning its place, not because leaving is painful. If you have been burned by an agency that owned your repo, your hosting, and effectively your business, this is deliberately the opposite model.

Launch is the midpoint, not the finish line. Every project includes a stabilization window after go-live where I monitor production, fix what surfaces, and tune performance against real traffic instead of assumptions. After that, most clients keep a monthly retainer covering monitoring, security patches, dependency updates, verified backups, and a block of hours for improvements, so the product keeps compounding instead of quietly rotting. Some clients prefer to come back project by project; that works too, and the codebase is documented so nothing depends on my memory. What I do not do is disappear after the final invoice clears. Several of my longest engagements, including ones you can read in the case studies, started as a single build and turned into multi-year technical partnerships, because the cheapest feature you will ever ship is the one added to a healthy, maintained codebase.

Send a short note through the contact form, or book a discovery call directly. Tell me what you are building, where it stands today, and the timeline you have in mind; two or three honest paragraphs beat a formal brief. On the call we dig into scope, constraints, and whether we are actually a fit. Shortly after, you get a written proposal with a fixed price and a realistic schedule, or a straight "this is not for me" with a pointer to someone better suited for it. I keep a limited number of engagements running at once, on purpose, so lead time depends on the current queue. There is no cost and no obligation to the conversation, and you will know quickly whether this is the right direction; I do not run slow-fade sales processes, and I do not chase.